If I could just plug my phone in and go to Motorola's website and pay 10 20 or 30 dollars to unlock my bootloader and get root I would. There should be 1 device and 1 version of that device and if you want to pay the money to get root and unlocked bootloader you just pay the fee.
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In a way you do pay. You have to trade your warranty when you request unlock keys. So the warranty certainly has monetary value that you have to give away to unlock your developer device.